21 Jan Remarketing: A second chance to make the sale
Many business owners pay money for PPC campaigns to get relevant clicks to their website. After setting up your campaign, an increase in views will let you know the campaign is successfully bringing in new leads. But many of those leads don’t convert. Perhaps a user was just comparing your prices to another vendor. Perhaps the phone rang and they were distracted. Perhaps they went to tend to one of life’s emergencies, forgetting your website or whatever led them to your website in the first place. You just paid for that click and lost a possible sale. This doesn’t have to be your last communication with this potential customer.
Remarketing campaigns allow users who’ve visited your website to see advertisements from your brand to remind them of your product. Your ads could appear to users they browse other sites that are part of the display network or as they search for terms related to your products on search engines. Ads can be tailored to remind customer specifically of what they viewed on your website.
Remarkting is a successful strategy because the ads the user sees across the web connect to their previous encounters with your brand and products. This connection makes them more likely to buy.
With remarketing, you get another chance to close the deal.