How has eCommerce transformed traditional retail?

22 October 2019

websites, strategy, ecommerce

In today’s retail landscape, eCommerce has totally changed how businesses sell. Before the prevalence of eCommerce, a website was simply an extension of a brick-and-mortar retail store—but now it’s the other way around. Retail locations have simply become an extension of what’s happening online.

Instead of going to the store to make big purchases, people use store locations to see, feel, and experience the product. But even still, most of the transactions are being done online. Instead of finding something in a store and making a decision, people use the ease of online access to do research, make comparisons, and only then do they decide which product they want.

That’s where the eCommerce aspect comes in. It makes every product available at any time of day. Many retail locations are even becoming cashless and leaning strongly in on the eCommerce aspect to drive more sales.

Branding and marketing can enhance this approach. By creating a brand that emphasizes its online presence, you can drive more consumers to your site with an online-first approach. Businesses can capitalize on natural consumer behavior and use it to their advantage. Consumers are doing everything online—that means that’s where you should focus your marketing efforts. You must create a powerful online presence by developing robust social media accounts, a beautiful-yet-functional website, and shopping opportunities. All of these things combine to create an online-first experience for your customers. While you may still have brick-and-mortar locations—and those are still very valuable—it is your online presence that today’s consumers take notice of.

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