How do you create branding that matches the client vision?
24 October 2019
To create branding that brings a client’s vision to life, it’s important to ask the right questions. You need to have all of the right information about the brand or the product. What is it all about? What are they trying to get across?
From there, it’s important to create mood boards to bring that vision to life. By gathering relevant references, you can begin to brainstorm and bounce ideas back and forth. From there, you can ideate and create concepts that embody what the client is looking for. As a team, it’s important to review and iterate on different ideas to create the best execution to bring a client’s vision to life.
The goal is to enhance the client’s vision and transform it into a full-fledged visual brand. Creating a brand is definitely a team effort. As a design team, you must collaborate and work together—and with the client as well—to achieve the best possible result.
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