To create branding that brings a client’s vision to life, it’s important to ask the right questions. You need to have all of the right information about the brand or the product. What is it all about? What are they trying to get across? From there, it’s important to create mood boards to bring that…

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Approaching websites for real estate is completely different than for other types of business. To make a real estate site stand out, it’s about a combination of amazing photography and a dynamic experience. For any type of real estate, photography is what really brings the space to life online. Besides showcasing the building itself, you…

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In today’s retail landscape, eCommerce has totally changed how businesses sell. Before the prevalence of eCommerce, a website was simply an extension of a brick-and-mortar retail store—but now it’s the other way around. Retail locations have simply become an extension of what’s happening online. Instead of going to the store to make big purchases, people…

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We live in a social world. We are bombarded with information from the moment we wake up and it continues on our commute, during the workday, and in the evening at home. With all of that information and all of the advertisements, it can be hard to differentiate between what’s real and what’s not. Is…

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The average user spends more than three hours a day on their smartphone. For the first time ever, we’ve started to see more and more web traffic coming from smartphones than computers. For a lot of our clients, mobile traffic makes up 50 to 70 percent of all visits.  The mobile experience is much different…

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What is brand identity? The first question to ask question is “What is a brand?” We need to be clear about what a brand is to be able to define it. A lot of people define a brand as tools or elements that create a consistent image. It’s the visible things—like logo, fonts, colors, and…

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When we’re building websites, we take into consideration many aspects to deliver the best results. Analytics, heatmaps, user flows, and customer research all impacts how you build a site and why. It also helps you evaluate how well your site is doing and make improvements to impact performance. The first step is understanding what data…

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When someone arrives on your website—whether from an ad, email or a Google search— if they don’t interact with anything on the web page and leave the site, that means they “bounced.” The more people that bounce from your website, the higher your bounce rate. For every site, the goal is to have a low…

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When you first begin to think about your brand strategy, you should always start in the same place: with research. Research is one of the most critical steps to brand strategy. You need to understand every facet and detail of the market you are trying to break into. You need to understand the market, understand…

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Content marketing isn’t just about writing blog posts—it’s more like a science. Well-crafted content can strategically and methodically move your customers through the sales funnel. When customers first learn about your brand, they will have certain questions. As they move through the sales funnel from stage to stage, their questions will shift and change. When…

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