About the project
Plus972 organized an in-depth comparative research strategy to determine how to organically harmonize Italian and Cuban coffee culture and appropriately present it to Espresso Cubano’s local Italian and Cuban customer base. Plus972 was tasked with building, designing, and maintaining the website, creating and executing all graphic deliverables ranging from environmental graphics to signage to online advertisements, and consulting on the overall business strategy. As a result of our collaboration, Espresso Cubano’s impact on the neighborhood is palpable, generating significant traffic to the area.
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