About Solo Rugs
Established in 1969, Solo Rugs reached prominence by staying true to centuries of artisanal integrity. With an emphasis on comfort, durability, design and quality, Solo Rugs has withstood the test of time by employing an ancient, yet advanced level of handcrafted techniques and utilizing only the finest naturally-sourced materials.
Defining the Brand Message
With only a logo and a website at hand, it was time to take the next step by defining the brand message. We began with strategic consulting in order to establish Solo Rug’s competitive edge in the market. After conducting in-depth research and analysis, the stage was set for the implementation of our fully integrated services.
Laying the Foundation
Forming the Brand Identity Guidelines for Solo Rugs was a pivotal phase in our creative process, as it laid the foundation for the brand’s direction and eventually led to the redesigning the brand’s logo.
We completed a wide-ranging scope of projects which included: brand development, website conversion optimizations, content creation, visual content management, POS graphics, packaging design, signage production, direct mailing and online campaigns.
Generating New Revenue Streams
Our first deliverable was monumental, since it also happened to be Solo Rugs first deliverable put into print form: the inaugural catalog. Solo Rugs generated a major increase in revenue as a result of our initiatives on the B2B and B2C side, and the brand is well on its way to becoming a household name. Overall online searchability improved significantly, in large part due to our re-branding efforts, content marketing and strategic CTA placements. The culmination of our work in producing digital and print solutions, galvanized Solo Rugs to new heights in brick and mortar and online sales.
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