07 Jan Can a company without an e-commerce website benefit from pay-per-click marketing?
Most pay-per-click (ppc) campaigns are launched to direct traffic to the website in an effort to generate online sales, but a company can launch a ppc campaign with a different goal in mind. Brands have found success using ppc campaigns for lead generation. Goals can include:
- Obtaining contact details for prospective customers who are seeking a quote
- Informing local residents about an in-store promotion
- Creating brand awareness among users searching specific keywords
Plus972 has run successful pay-per-click campaigns for brands with a goal of increasing in-store
foot traffic as well as brand who want to advertise their B2B services to other retailers in the trade.