Plus972 | Can a company without an e-commerce website benefit from pay-per-click marketing?
Plus972 is a New York based branding and marketing agency with offices in Tel Aviv, Israel, specialized in developing perfomance driven marketing solutions for the luxury industry.
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07 Jan Can a company without an e-commerce website benefit from pay-per-click marketing?

Most pay-per-click (ppc) campaigns are launched to direct traffic to the website in an effort to generate online sales, but a company can launch a ppc campaign with a different goal in mind. Brands have found success using ppc campaigns for lead generation. Goals can include:

  • Obtaining contact details for prospective customers who are seeking a quote
  • Informing local residents about an in-store promotion
  • Creating brand awareness among users searching specific keywords
  • Plus972 has run successful pay-per-click campaigns for brands with a goal of increasing in-store
    foot traffic as well as brand who want to advertise their B2B services to other retailers in the trade.